As a referral marketing expert, Dawn Lyons is the owner of 3 franchises of BNI, the world’s largest referral organization as well as the Vice-President and Partner of the Referral Institute, an international consulting and training company. BNI is the organization where her clients complete the activities around referral marketing and the Referral Institute is where they go to understand the science behind referral marketing. Both companies allow Dawn to work with entrepreneurs who are looking to gain more business by profitable referral relationships. In fact, from Oct 2013 through Sept 2014 her BNI members generated over $112 million dollars’ worth of referred business to each other!
She is a contributing author to the New York Times Best Seller “Masters of Sales” and a keynote speaker on networking and referrals. Her latest book, A Room Full of Referrals® shows business owners how their behavioral style is affecting their refer-ability! She has been hired to speak to audiences of over 500+ people in Ireland, Sweden, France, Germany, the UK, Australia, Canada, and across the US.
When she is not working she travels, gardens, entertains, and enjoys the bounty of wines in Sonoma County. She also sponsors 3 White Bengal Tigers in a rescue in Wisconsin. These Big Cats (lions, tigers and leopards) have been neglected, abused or abandoned and now have a place to live out the rest of their lives. Her 2 desires are to start a Big Cat Rescue in Northern California & help her clients generate an amazing business by referral and have them aspire to their spectacular life!